Experience licensing
Merlin Cloud Experiences are reusable interactive apps designed to engage customers and increase in-store conversions. Unlike bespoke builds (which cost thousands), Experiences are licensed monthly and can be deployed instantly across kiosks and devices.
Experience license pricing
Tier | Monthly price per experience | Examples | Best for |
Starter | £30–£40 | Surveys, feedback forms, product browsers, QR promos | Small pilots or single stores |
Advanced | £50–£70 | Product comparison tools, product describers, CRM/EPOS handoff, multi-language apps | Regional rollouts (5–20 kiosks) |
Premium | £80–£100 | UGC capture & display, AI chatbots, loyalty programmes, AR try-ons, advanced analytics | Enterprise brands scaling across multiple countries |
👉 Discounts available when licensing multiple Experiences (e.g. 3+ apps bundled).
Starter Experiences (£30–£40/mo)
Designed to give smaller retailers and pilots an easy way to try out in-store interactivity.
Surveys & feedback forms – quick data collection from customers
Product browsers – simple catalogue or product lookup apps
QR-linked promotions – connect offline signage with digital campaigns
Takeaway content tools – allow customers to capture product details and take them home
📌 Ideal for single-store rollouts or testing customer engagement.
Advanced Experiences (£50–£70/mo)
Interactive tools that help simplify buying decisions and integrate with retail systems.
Comparison tools – side-by-side product breakdowns (specs, benefits, pricing)
Product describer apps – turn complex features into simple consumer-friendly explanations
CRM/EPOS handoff – send customer input (like chosen product or finance options) directly to staff or sales systems
Multi-language apps – automatically adapt content for diverse customer bases
📌 Perfect for regional rollouts (5–20 kiosks) where sales data and system integration matter.
Premium Experiences (£80–£100/mo)
Enterprise-level apps designed to influence decisions, increase engagement, and prove ROI.
UGC tools – capture and showcase user-generated content in-store
AI chatbot assistants – answer questions, guide choices, and support staff in real time
Loyalty integrations – connect customers to loyalty or membership schemes instantly
AR try-ons / immersive apps – create interactive “wow” moments for flagship locations
Advanced conversion analytics – link experience interactions directly to sales outcomes
📌 Best suited for enterprise brands with multi-country rollouts, where data-driven conversion is the top priority.
Bespoke enterprise campaigns
For large-scale clients, &Element can design and deliver fully bespoke Experiences that integrate with:
EPOS and stock systems (e.g. Currys, John Lewis)
CRM and sales platforms
AI-driven personalisation tools
We are one of the only providers offering a true end-to-end solution: building the Experiences, deploying them, and implementing analytics in-house — all at a lower cost than traditional agencies.
Why choose Merlin Cloud Experiences?
Affordable entry – start with ready-to-use apps from £30/month
Built for scale – run one Experience across a single store or 1,000+
Conversion first – every app is designed to help customers buy faster and more confidently
Ecosystem advantage – only Merlin Cloud links kiosks, cameras, QR, and CRM into one connected funnel
Support
Support is included as long as your Experience license is active. Bespoke projects come with dedicated SLAs and enterprise onboarding.