Footfall & heatmap analytics
Covers store traffic, customer movement, and dwell time insights.
9 articles📷 Set up a camera and connect it to the Merlin Cloud dashboardSet up a supported IP camera, link it to a Merlin Cloud Hub (Raspberry Pi), and confirm live analytics on the Merlin Cloud dashboard.Updated 25 Aug 2026👣 Footfall metrics & live countsHow Merlin Cloud cameras measure in-store footfall: what we count, how live people are shown, busiest hours, plus accuracy and limits. More.Updated 20 Aug 2025🔥 Heat maps: how they work & how to read themThis page explains how Merlin Cloud generates heat maps, what the colours mean, and how to use time/zone filters.Updated 21 Aug 2025🧭 Zones: drawing, naming & managingCreate zones to analyse traffic in specific areas of a camera's view. Zone filters update all widgets & heat maps for that area/time rangeUpdated 21 Aug 2025🚪 Entry & exit line trackingUse entry and exit lines to measure people through doorways. Lines complement whole-frame counts and zones for a complete picture.Updated 20 Aug 2025🔗 Linking zones to kiosks (Kiosk Engagement Rate)Connect a camera zone to a kiosk to understand how nearby footfall turns into kiosk interactions.Updated 20 Aug 2025📊 Compare traffic across stores (Enterprise)Compare footfall across locations to spot trends and outliers. This feature is available on Enterprise.Updated 20 Aug 2025📤 Exports & sharing (Enterprise)Export camera analytics for offline analysis and sharing. Heatmap image export is not available yet. CSV export is available on Enterprise.Updated 20 Aug 2025🛡️ Privacy, data handling & retentionThis page explains how camera analytics protect privacy, what data is processed and stored, and how long it is retained.Updated 20 Aug 2025