Merlin Cloud is an AI-powered platform that helps you monitor, optimise, and scale your in-store retail experiences. From footfall tracking and product zones to kiosk management and campaign performance, Merlin brings all your physical retail tools into one powerful, cloud-based dashboard.
Used by global brands like Samsung, Philips, IQOS (PMI), SmartThings and Oner Active, Merlin Cloud empowers retail teams to make smarter decisions in real time.
🧭 What you can do with Merlin Cloud
Track performance across every store
See live data on footfall, engagement, dwell time, and conversions – all in one place.
Optimise in-store campaigns
Launch, test, and manage marketing content across kiosks, signage, and QR codes from a single dashboard.
Manage devices remotely
Monitor kiosk and camera health, receive real-time alerts for offline devices, and deploy updates without visiting stores.
Understand shopper behaviour
Use heatmaps, product zones, and funnel analytics to uncover how people move through your space and what drives conversions.
Improve ROI with real-time insight
Link offline behaviour to online actions and POS data to see which content and layouts lead to real outcomes.
✅ Who typically uses Merlin Cloud?
Retail Innovation Leads
In-store Experience Managers
Marketing and Merchandising Teams
Sales Enablement and Operations Teams
Global Brand and Regional Managers
🔒 Is Merlin Cloud secure?
Yes – Merlin Cloud is built with enterprise-grade security and full GDPR compliance:
All data is anonymised and encrypted
Devices securely sync data, even when offline
Role-based access ensures users only see relevant data
➕ What’s included in the platform?
Once logged in, you’ll be able to:
View and customise your analytics dashboard
Monitor device uptime and health status
Create and schedule campaigns
Draw and analyse heatmaps and product zones
Track conversions, footfall, and content performance
Compare store performance across regions