What Kiosk Engagement Rate means
Kiosk Engagement Rate shows how many people who entered the linked zone actually interacted with the kiosk.
Simple formula
Kiosk Engagement Rate = zone entries with kiosk interaction ÷ total zone entries
A person enters the zone and interacts with the kiosk: counted as engaged.
A person enters the zone and does not interact: counted as not engaged.
Counts are session based, not unique individuals.
Requirements
A camera with a zone drawn that covers the kiosk area or a sensible proximity.
A kiosk device that reports interaction events.
Matching time filters on the dashboard so camera and kiosk data line up.
How linking works today
The Merlin Cloud team creates the zone ↔ kiosk link for you.
Contact support with: organisation, location, camera, zone name or colour, and kiosk ID.
The link will appear in your dashboard once configured.
Roadmap: self-serve linking from the dashboard is planned for a future sprint.
What you will see
A new metric on the main dashboard: Kiosk Engagement Rate for the linked zone.
Existing kiosk KPIs continue to work: funnels, kiosk conversion rate, and content viewed.
When you filter by the linked zone, all widgets update to zone-specific analytics.
Interpreting the metric
High engagement, low footfall: the kiosk converts well but the area is quiet. Consider relocating signage to drive more visits into the zone.
Low engagement, high footfall: strong attraction to the area but weak kiosk pickup. Review on-screen messaging, CTA placement, or height and angle.
Balanced engagement: steady footfall and healthy interaction rate. Test content variants to improve conversion.
Accuracy and limitations
Camera counts typically reach 85 to 90% accuracy in good conditions. Crowding, occlusion, lighting, mirrors, or poor placement reduce accuracy.
We do not track identities. Re-entries count as new sessions.
If a camera goes offline, zone counts are not backfilled.
If a kiosk goes offline, kiosk interactions are queued and sync when online, which can shift the timestamp slightly.
Best practices for reliable linkage
Draw the zone to fully cover the kiosk footprint plus a small approach area.
Keep zones non-overlapping near the kiosk to avoid attribution confusion.
Mount the camera high and angled down so the kiosk and approach path stay visible.
After linking, do a quick walk test: enter the zone without using the kiosk, then repeat and interact with the kiosk, and confirm the rate changes as expected.
Troubleshooting
Engagement rate looks too low
Confirm the zone actually covers where people stand to use the kiosk.
Check kiosk interaction logging on the device.
Reduce reflections and backlighting around the kiosk.
Counts look too high or noisy
Tighten the zone so pacing on the edge is not counted.
Avoid overlapping zones near the kiosk.
No rate shown
The zone may not be linked yet. Contact support with camera, zone, and kiosk details.
New zones show No data until movement and interactions occur.
Permissions
Admins and Managers can view and act on the metric.
Viewers are read only.
Link creation is currently handled by the Merlin Cloud team.