What you can compare
Total People by store for the selected date range
Entries and Exits from entry line tracking
Zone-level counts when a zone filter is applied
Optional Kiosk Engagement Rate where a zone is linked to a kiosk
Camera data is not currently tied to campaigns. Use this view for store and zone performance, not campaign attribution.
Filters
Date range
Country
Optional resource pickers where configured: Location, Camera, Zone
The same filters apply to all stores so results are like-for-like.
Normalisation options
To compare fairly you can normalise metrics by:
Open hours: converts totals to per-hour rates
Floor area (m²): converts totals to per-square-metre rates
Staff count: converts totals to per-staff rates
Provide open hours, floor area, or staff numbers for each location to enable these options. Choose the factor that best fits your use case.
How to run a comparison
Open Analytics → Compare stores.
Select Date range and Country.
Choose the stores you want to compare.
(Optional) Pick a Zone to compare the same area across stores.
(Optional) Turn on a normalisation method.
Review the ranked table and bar chart. Click a store to drill into its camera or zone.
Interpreting results
Large gap between Entries and Total People can indicate loitering or choke points.
High Total People with low Kiosk Engagement Rate suggests attraction without interaction near the kiosk.
After a layout change, compare the same zone across stores with a consistent date window.
Limitations and notes
No backfill for camera offline periods. Gaps will appear as lower totals.
Counts are session based, not unique people. Re-entries are counted again.
Benchmarks such as percentile by store type are not surfaced by default. These can be produced in enterprise reports on request.
Permissions
Admins and Managers can access store comparisons.
Viewers are read only.
Troubleshooting
A store is missing: confirm it has at least one active camera and matches the country filter.
Normalise toggle disabled: add open hours, floor area, or staff counts for those locations.
Numbers look inflated: check for mirrors or reflective surfaces and validate camera placement.
Zero data: verify the camera is online and perform a quick walk test.