What a funnel is
A funnel shows how sessions move across a sequence of screens in an experience and how many reach your goal.
Build a funnel
Open Funnels in analytics.
Pick an Experience and a Time range.
Add steps by selecting screens in order.
Steps are screen views only
Linear funnels only
Max steps are limited by the number of screens available
(Optional) choose a goal screen.
Click Save to keep the funnel for reuse.
You can save funnels. Sharing and side by side comparisons are not supported.
How funnel math works
sessionCount
Sessions that entered step 1 in the selected time range.
Completion rate
Percent of sessions that reached the goal.
convertedSessions / sessionCount × 100
Conversion rate
If your experience fires a separate conversion goal event, conversions are attributed from any step in the funnel.
Drop off between steps
Percent that did not progress to the next step.
(stepN reach − stepN+1 reach) / stepN reach × 100
Avg. interactions and dwell
Reported for kiosk sessions as usual. Funnels do not use a special session timeout or completion window.
Freshness and recompute
Data is near real time. Each refresh runs fresh queries.
If kiosk events arrived late due to offline queuing, the funnel recomputes on refresh.
Timezone
Funnels use UTC (server time).
Saving and versioning
You can save funnels by name.
Version history is not available. Editing a saved funnel updates it in place.
Limits and behavior
Steps are screens only, no events or categories.
Linear only, no branching.
Max steps limited by available screens.
No sharing or compare mode.
Tips
Keep funnels short and focused on the critical journey.
Name clearly, for example:
Onboarding 3-steporQR lead capture.Use the same time range and filters when comparing week to week.
Validate that each step has traffic before drawing conclusions.
Known limitations
No scheduled reports for funnels.
Cameras do not backfill when offline. Kiosks queue offline and upload later, which can shift timestamps slightly.