Camera metrics
Total People
Total number of camera sessions in the selected date range.
People now
Live count of people currently visible under the camera view.
Busiest time
The hour with the highest camera activity in the selected range. Format: 2 - 3 PM.
High
Peak camera session count observed within the selected date range.
Cameras do not backfill when offline: gaps appear as lower totals.
Kiosk engagement and conversion
Kiosk Engagement Rate
Measures how many people who entered the kiosk zone interacted with the kiosk.
Formula:
zone entries with kiosk interaction ÷ total zone entries
Higher rate: most people near the kiosk are engaging.
Lower rate: many people stand nearby without interacting.
Sessions
Total number of kiosk sessions in the selected date range.
Meaningful sessions
Sessions with 2 or more interactions.
Avg. interactions per session
Average interactions per meaningful session.
Formula:
total interactions in meaningful sessions ÷ meaningful sessions
Avg. dwell time
Average time per meaningful session in minutes.
Formula:
sum(dwell minutes for meaningful sessions) ÷ meaningful sessions
Conversion rate
Percentage of meaningful sessions that converted.
Formula:
converted sessions ÷ meaningful sessions × 100
Completion rate
Used in funnels. Percentage of meaningful sessions that reach the funnel goal.
Formula:
funnel goal completions ÷ meaningful sessions × 100
Bounce rate
Percentage of sessions with fewer than 2 interactions and no conversion goal.
Formula:
sessions with <2 interactions and no conversion ÷ all sessions × 100
Conversion amount
Count of converted sessions that performed the conversion goal such as QR code scan.
Note: this is a count, not currency. POS revenue attribution lives in the POS article.
Total content viewed
Count of product_view interactions in the selected date range.
Most viewed content
Product or SKU with the highest view count in the selected date range.
Freshness and timezone
Freshness: near real-time. Each dashboard refresh runs fresh database queries.
Kiosks: events queue offline and upload when online. Each session has a unique ID and is deduped on insert.
Cameras: no backfill when offline.
Timezone: analytics use UTC/server time.
Access scope
Cards reflect the data you are allowed to see: Admins have global access, Managers and Viewers are country scoped. Location access follows country permissions.