Merlin Cloud

Defines every analytics dashboard card so teams read numbers consistently. All metrics are session based, not unique users.

📊 Analytics dashboard: metric glossary & cards

This page explains how to build funnels from screen views, what each metric means, and current limits.

🧪 Funnels: building steps and completion

This page explains every analytics filter, how they combine, what they scope, and how access rules change the data you see.

🔎 Filters: time, country, campaign & more

Compare performance across locations fairly. This page shows what you can compare, how to normalise results, and how to read the output.

⚖️ Comparisons & normalisation

Exporting analytics for offline analysis and scheduled delivery. This page reflects the current product status.

📤 Exports & scheduling

Understand how quickly analytics update, which timezone they use, and who can see what.

⚙️ Freshness, timezone & access

Link in-store sales to kiosk and footfall activity to understand ROI. POS integration is offered as a bespoke enterprise feature.

🧾 POS integration & ROI (Enterprise)

Set expectations for analytics accuracy, data retention, and privacy protection. This page complements the GDPR and data access article.

🛡️ Data quality, retention & privacy

For data-driven users who need insights, trends, and performance breakdowns.

Retail analytics & reporting

All solutions

About us

All industries

Heatmaps

Case studies

Retail

Occupancy tracking

Insights

Hotels

Smart QR Codes

Solutions

Warehouses

Interactive Kiosk

Contact us

Office

Restraurants

Company

Industries

Find answers and get help from Intercom Support and Community Experts

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